TEMPE, Ariz., Nov. 29, 2011 (GLOBE NEWSWIRE) -- Limelight Networks, Inc. (Nasdaq:LLNW) today released research results indicating that between 20-25% more consumers will research and/or purchase holiday gifts on their Internet-connected mobile devices this year than last year. Respondents who have used an Internet-connected mobile device to research or purchase products in the past were asked about their holiday buying intentions this year. The survey found that 89% of smartphone users and 89% of tablet users intend to research and/or purchase holiday gifts on their mobile device this season. This is up from holiday season 2010 by 25% for smartphone users and by 20% for tablet users.
"As ownership of smartphones and tablets continues to rise, more consumers are shopping on these devices, making it imperative for retailers to seriously consider their m-commerce strategies," said David Hatfield, Senior Vice President, Sales and Marketing, Limelight Networks. "Retailers who optimize their mobile shopping experiences will have the opportunity to increase sales conversions this holiday season and boost brand loyalty for future shopping."
Shopping on Smartphones This Holiday Season Versus Last Holiday Season
Respondents were asked how much holiday gift research and/or purchasing they intend to do with their Internet-connected mobile device during the upcoming holiday season versus how much holiday gift research and/or purchasing they did with their device last holiday season.
Respondents who use smartphones with iOS, Android or Windows operating systems reported their smartphone use for holiday shopping activities as such:
Other Smartphone Holiday Shopping Behaviors
Shopping on Tablets This Holiday Season Versus Last Holiday Season
Respondents who use tablets reported their tablet use for holiday shopping activities as such:
Other Tablet Holiday Shopping Behaviors
The survey examined the holiday shopping behaviors of those who have previously used an Internet-connected smartphone or tablet to research and/or purchase products. Of approximately 500 respondents who completed the survey:
Limelight Networks surveyed a panel of consumers. Initially, a total of 1,052 consumers entered into the survey. The first question asked consumers to select from a list which, if any, Internet-connected mobile device they own. Only those who own smartphones that use an iOS, Android, or Windows operating system (OS) and/or who own a tablet could continue taking the survey, which included 771 respondents. Respondents were then asked if they had previously researched and/or purchased a product on a shopping site using their Internet-connected mobile device. Respondents who answered "yes" were allowed to continue the survey, which included 520 respondents. Thus, a total of 520 respondents completed the survey, and only their responses are included in the results.
About Limelight Networks, Inc.
Limelight Networks, Inc. (Nasdaq:LLNW) provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud. Our worldwide customers use Limelight's massively scalable software services that engage audiences, enhance brand presence, analyze viewer preferences, optimize advertising, manage and monetize digital assets, and ultimately help build stronger customer relationships. For more information, please visit http://www.limelightnetworks.com or follow us on Twitter at www.twitter.com/llnw.
Copyright © 2011 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners.
CONTACT: Media Contact: Heather Miller 215-867-8600 x239 firstname.lastname@example.orgSource: Limelight Networks