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Limelight Networks Introduces Orchestrate for B2B Marketing

Cloud-Based Platform Enables a Powerful Digital Presence Across All Digital Channels While Offering Improved Performance and Workflow for B2B Marketers

Company Release - 6/25/2012 9:03 AM ET

SANTA CLARA, Calif., June 25, 2012 (GLOBE NEWSWIRE) -- Limelight Networks, Inc. (Nasdaq:LLNW) today introduced Limelight Orchestrate for B2B Marketing, a new platform that empowers marketers to more quickly and easily publish a successful digital presence across all channels in order to drive engagement, increase conversions, and improve customer relationships – while lowering Total Cost of Ownership.

As business buyers research a company's web or mobile site, they expect a seamless viewing experience where they can immediately access the rich, relevant information they need to make knowledgeable decisions. To meet these expectations, B2B marketers must provide consistent, high quality online experiences across all devices while maximizing the value of each resource and content asset. Tackling this challenge is absolutely critical to building their brand and increasing revenue.

To help B2B marketers streamline internal processes and cost-effectively provide a powerful online and mobile presence, Limelight Networks is now offering a complete, end-to-end solution for B2B marketers. The new Orchestrate for B2B Marketing solution enables web content management, online video publishing, mobile publishing, web and mobile acceleration, website personalization and targeting, and media delivery – combined with social media integration, search engine optimization, and powerful analytics. The solution is powered by Limelight Deliver, one of the world's largest content delivery networks, to ensure maximum performance, reliability, and scalability.

"A sophisticated digital and online strategy to engage prospects has become critical to any successful marketing program," said Cory Reed, Director of Digital Marketing, Ciena. "However, the website alone is no longer enough; you need to build a complete digital ecosystem that incorporates video, social media, mobile, email, search and analytics." With so many aspects involved, we require a platform that addresses and aligns with our many needs while simplifying our internal workflow. As a result, our team can provide the online and mobile experience that will ultimately convert prospects into customers."

Key Benefits of Orchestrate for B2B Marketing Include:

  • Robust content management, publishing, and delivery capabilities enable marketers to provide a reliable, high quality digital presence that drives engagement and conversion
  • Streamlined processes improve internal workflow to reduce costs and speed time to market
  • Intuitive interface allows non-technical marketers to manage, publish, and analyze web and video content with ease – giving them more control over the digital presence and more time to focus on the results it generates
  • Key visitor data drives an online segmentation strategy that ensures the right message gets to the right prospect at the right time
  • Assets can be re-purposed across multiple web and mobile domains to simplify workflow, speed publishing, and ensure brand consistency
  • Web and video content is automatically optimized for specific devices to ensure optimal viewing experiences on smartphones and tablets

"Business buyers are increasingly using their PCs and smartphones to first learn about a company and its solutions," stated Jeff Freund, VP and GM, Web Content Management Group, Limelight Networks. "To capture the interest of prospects during this online research phase, B2B marketers must provide a wealth of compelling, educational content on both their web and mobile sites and target this content based on buyer interest. B2B marketers who employ a solution with robust content management and website personalization capabilities can remain a step-ahead of competitors and generate more quality leads."

"In a B2B company, the window of opportunity to engage prospective customers is shrinking," said Audrey Sarsfield, Marketing Director, Absorption Systems. "It's vitally important that we deliver the right content to the right people at the right time. Limelight's website personalization capabilities allow us to identify a prospect's interests and more effectively engage, qualify, and nurture them through targeted content. It gives our team the ability to deliver online content that is meaningful to potential customers throughout the world and better align our marketing and sales initiatives."

About Limelight Networks, Inc.

Limelight Networks, Inc. (Nasdaq:LLNW) is a trusted provider of integrated cloud-based applications that leverage Limelight's scalable, high-performance, global computing platform. We give organizations whose Internet, mobile, and social initiatives are absolutely critical to their success a complete solution to upload, manage, publish, monetize, accelerate, and analyze their online and mobile content. The Limelight team of experts and end-to-end offering allow customers to streamline all of the processes throughout the content lifecycle and optimize the performance of content across all channels – empowering them to quickly and cost-effectively orchestrate a successful digital presence that improves brand awareness, drives revenue, and enhances customer relationships. For more information, please visit www.limelight.com or follow us on Twitter at www.twitter.com/llnw.

Copyright (C) 2012 Limelight Networks, Inc. All rights reserved. All product or service names are the property of their respective owners.

CONTACT: Media Contact:
         Heather Miller
         215-867-8600 x239
         media@llnw.com
Source: Limelight Networks

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