Majority of visitors unwilling to wait more than five seconds for a website to load
TEMPE, Ariz.--(BUSINESS WIRE)-- Limelight Networks, Inc. (“Limelight”) (Nasdaq:LLNW), a global leader in digital content delivery, today announced its first annual State of the User Experience Report that explores key trends in how users engage with digital experiences. The report outlines several key findings:
The report is based on a survey that collected data from 1,115 U.S. consumers between the ages of 18-54, who spend more than five hours a week online outside of work.
Performance is Key to a Great Web Experience
Website performance is critical to business success—if organizations want to win and retain customers, they must provide a digital experience that exceeds consumer expectations for performance.
Consumer Web Use is Increasingly Mobile
Delivering great website experiences to mobile devices is inherently more complicated. There are a multitude of considerations that businesses must keep in mind when designing and delivering experiences to smaller screens. This finding exacerbates the first trend, demanding that organizations implement strategies not only to handle delivering a high-performance website but to address mobile in particular.
The Value of Web Experience Personalization Remains to be Seen
Many organizations today are moving towards creating a more personalized web experience. Yet when compared with the desire for performance, respondents ranked the need for a personalized experience last.
“With the advent of faster networks, better devices and more choices for consumers online, there’s little room for slow or sluggish website performance,” said Jason Thibeault, senior director of marketing strategy at Limelight Networks. “Creating a great digital experience for your audience is hard. Performance is at the core of success for online businesses and should be a top priority. This survey clearly demonstrates the lost opportunity for poorly performing sites and the long-term impact that may have on their business.”
For an in-depth look at the complex set of issues that can affect website performance, download the full State of the User Experience report from Limelight Networks.
For more detail on the Limelight OrchestrateTM Performance service, please visit our website.
Limelight Networks, Inc. (NASDAQ: LLNW), a global leader in digital content delivery, empowers customers to better engage digital audiences by enabling them to manage and deliver digital content on any device, anywhere in the world. The company’s award winning Limelight Orchestrate™ platform includes an integrated suite of content delivery technology and services that helps organizations deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance customer relationships — all while reducing costs. For more information, please visit www.limelight.com, read our blog, and be sure to follow us on Twitter® at www.twitter.com/llnw.
famaPR on behalf of Limelight Networks
Deena Kimball, 617-986-5018
Source: Limelight Networks, Inc.