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Press Release

Limelight Helps Costume SuperCenter Speed Dynamic Content to Its Global Audience

Company Release - 10/7/2014 9:29 AM ET

Proven leader in website acceleration chosen to improve global performance for leading e-tailer

TEMPE, Ariz.--(BUSINESS WIRE)-- Limelight Networks, Inc. (“Limelight”) (Nasdaq:LLNW) a global leader in digital content delivery, today announced that Costume SuperCenter has deployed Limelight OrchestrateTM (“Orchestrate”) Content Delivery, Cloud Storage and Performance services to enhance the performance, reliability and visitor experience of its website. Costume SuperCenter chose Limelight after evaluating four vendors on web performance and dynamic content acceleration.

Costume SuperCenter, based in Edison New Jersey, is a leading e-tailer for costumes, party supplies and accessories. They are dedicated to making the costume shopping experience satisfying, fun, safe, and easy. The company’s e-tail website must effectively engage their digital audience with consistent high performance, reliability, and global reach. Any latency or downtime could harm the business. After careful assessment, they chose the Orchestrate Performance and Cloud Storage services to ensure consistent high performance, particularly for their dynamic content.

“It is not acceptable for our content to load slowly or for the site to go offline, so we needed to be assured that the solution we chose was highly reliable. In addition, we needed to improve the response time for dynamic content,” said Michael Sole, manager of web applications at Costume SuperCenter. “Limelight met and exceeded these criteria – the increase in our website performance was dramatic. In addition, the migration process went very well – there was zero downtime during the transition. It was a seamless process and transition.”

Since deploying the Orchestrate platform, Costume SuperCenter’s load time has decreased by more than 30 percent – significantly improving the end user experience and increasing sales conversions.

“Costume SuperCenter needs to reach customers around the globe, with consistent high performance. They realize today’s customer is increasingly demanding, so any decrease in performance or availability might affect the bottom line,” said Kirby Wadsworth, CMO at Limelight. “The choice of the Orchestrate Performance and Cloud Storage services ensures the highest performance for their website, particularly for dynamic content. We’re excited to be working closely with Costume SuperCenter to help them better engage and grow their online audience, and their overall business.”

For more information on Limelight’s website acceleration solutions, please click here.

About CostumeSuperCenter.com

In 2005, Steve Mandell, founder of Party City decided to leverage his expertise in the Halloween costume business to create a website that makes purchasing costumes simple and convenient. In the years since, Costume Supercenter has flourished into a leading e-tailer of costumes, accessories, party supplies and decorations. Costume SuperCenter specializes in providing the most popular, trend driven licensed costumes and party supplies for kids and adults as well as timeless costumes, decor and tableware for all occasions. Their mission to continually improve user experience and expand product offerings makes Costume SuperCenter an industry leader. For more information or to shop, go to www.costumesupercenter.com.

About Limelight

Limelight Networks (NASDAQ: LLNW), a global leader in digital content delivery, empowers customers to better engage digital audiences by enabling them to manage and deliver digital content on any device, anywhere in the world. The company’s award winning Limelight Orchestrate™ platform includes an integrated suite of content delivery technology and services that helps organizations deliver exceptional multi-screen experiences, improve brand awareness, drive revenue, and enhance customer relationships — all while reducing costs. For more information, please visit www.limelight.com, read our blog, and be sure to follow us on Twitter at www.twitter.com/llnw.

For press inquiries contact:
famaPR on behalf of Limelight Networks
Ted Weismann, 617-986-5009
limelight@famapr.com

Source: Limelight Networks, Inc.

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